Operators, not observers
VYCL is the dealer group consulting firm purpose-built for the vehicle subscription economy. We don't advise from the sidelines we've built, operated, and financed real programs on real rooftops.
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Vehicle Subscription Consultancy
The automotive industry consulting firm built for the subscription economy
VYCL is your vehicle subscription expert, mobility business consultant, and automotive subscription technology authority providing the automotive subscription economy strategic insights across inventory, lending, technology, marketing, insurance, and operations so your program launches and scales.
Mobility in motion
0+
vehicles subscribed
Programs Launching <45 Days
Everything you need
Not A Theory
0+
Over a decade subscribing vehicles
0+
Vehicles subscribed
0
Days from idea to dealer launch
0+
Years of subscription-first experience
Why VYCL
Built for the vehicle subscription economy
Vehicle subscription strategy forged on real rooftops, not borrowed from generic automotive consulting playbooks.
We don't advise from the sidelines - we've built, operated, and financed real programs, with real results.
Proven at scale
With active programs in Hawaii and California, we have deployed over 1000 vehicles via the Six Pillars framework.
Partner from day one
Whether you are launching your first subscription program or scaling an existing one across multiple rooftops, VYCL operates with the stewardship and knowledge base that is unmatched in the industry.
Who We Serve
Built for every layer of the subscription stack.
Who We Work With
Partner Ecosystem
VYCL bridges automotive retail, finance, insurance, technology, inventory, and marketing connecting every stakeholder your vehicle subscription program needs, from car subscription dealer group strategy through launch.
Ecosystem Partners
Tomorrow's Journey / JRNY
Exclusive US Licensing Partner
VYCL is the exclusive US licensing partner for Tomorrow's Journey and their JRNY subscription platform, allowing Dealers to launch and scale seamlessly.
Axle
Insurance Verification Partner
Powered by Axle, VYCL provides real-time automotive insurance verification for Dealers and Lenders, reducing risk and increasing profits.
PLUG
EV Inventory & Referral Partner
Providing regional access to the PLUG network allowing Dealers to build their subscription ready EV Fleets.
AVIS / Budget
Wholesale Inventory Partner
VYCL provides direct access to the AVIS/Budget wholesale channel allowing fleets of all sizes to scale responsibly and economically.
MiaVita Solutions
Digital Marketing Partner
VYCL's referral partner for digital marketing MiaVita brings deep experience in Automotive and Vehicle Subscription marketing strategy, delivering targeted campaigns across multiple platforms to enhance subscriber acquisition.
Westlake + CULA
Lending Partners
Providing Dealers access to Subscription specific lending solutions to scale their business.
FlexRide
Operating Program
Flexride is a "first of its kind" marketplace built to connect the inventories of multiple rooftops into a single customer facing subscription destination.
King Auto Group
Operating Client
King Auto Group is a VYCL operating client and participating partner in the Flexride marketplace.
King Windward Nissan
Operating Client
King Windward Nissan is a VYCL operating client and participating partner in the Flexride marketplace.
Infiniti of Honolulu
Operating Client Rooftop
Infiniti of Honolulu is a VYCL operating client and participating partner in the Flexride marketplace.
Culver City Volvo/Mazda (CCVM)
Operating Client
CCVM is the inaugural Operating Client in the contiguous 48.
P2P Fleet
Operating Client
P2P Fleet is a VYCL operating client leveraging the vehicle subscription model to scale inventory and generate recurring revenue for the Peer to Peer economy.
Turo
Referral Partner
VYCL works with Turo and its hosts to build their inventories through vehicle subscription.
Rivian
Fleet Access
Providing Regional access RIVIAN at the fleet level.
KEYVO
The subscription industry's only underwriting platform
KEYVO is the singular Underwriting Platform purpose-built for the Vehicle Subscription economy. Accessible to both dealers and lenders, it is the hub for true consumer adoption of the Subscription Model. As a Co-Founder, VYCL provides its clients direct access to infrastructure that no other consultancy in this space can offer: a live, production-grade underwriting system that de-risks subscriber approval and gives lenders the structured data they need to fund subscription portfolios with confidence.
The Six Pillars of Vehicle Subscription
VYCL’s framework proven across 1000+ vehicle deployments.
01Lending
The right financing structure is what separates a program that launches from one that lasts. VYCL structures auto subscription lending structure, fleet loan facility for subscription programs, and subscription fleet financing with institutional lenders building a lender-ready subscription lending facility agreement from scratch.
02Inventory Management
Inventory sitting is money lost. VYCL turns subscription into a dealer's most powerful vehicle subscription inventory management tool with AVIS Budget wholesale channel subscription sourcing and PLUG EV platform dealer inventory for fleet-ready pre-owned EVs.
03Marketing
Subscription is a different sell than a purchase or lease. VYCL builds and executes a car subscription marketing strategy that educates the market and drives conversions with full digital execution delivered in-house.
04Insurance
Insurance is one of the most consequential components of a subscription program. VYCL structures vehicle subscription insurance compliance with Axle insurance verification automotive and insurance verification API automotive integrations protecting fleet assets and satisfying lender requirements across every subscriber and rooftop.
05Technology
As the exclusive US licensing partner for Tomorrow's Journey, VYCL delivers the vehicle subscription software platform dealers need car subscription technology dealer integration, car subscription app for dealers, subscription management software automotive, and subscription lifecycle management automotive across every rooftop.
06Operations
Where programs succeed or fail silently. VYCL designs the vehicle subscription operations setup workflows, staffing models, and process infrastructure that keep your program running without adding unnecessary overhead.
Case Study
FlexRide by King
FlexRide by King is Hawaii's newest vehicle subscription program. Launched in under 45 days with zero incremental headcount, the program runs on Tomorrow's Journey's JRNY platform, insurance compliance managed through Axle, and is backed by a lending facility designed specifically for the needs of the Dealership.
Live in Hawaii
King Windward Nissan · King Auto Group rooftops
0
Days from concept to live
$0
Incremental headcount required
Launch velocity
Blended ROI
Blended portfolio ROI
0.0%
Net of depreciation, processing fees & $100/mo/vehicle expense*
| Tier | Units | Mo. Rev. |
|---|---|---|
| Up to $750 | 54 | $36,070 |
| Up to $850 | 33 | $26,775 |
| Up to $950 | 4 | $3,574 |
| Up to $1,250 | 14 | $14,505 |
| Total | 105 | $80,924 |
Meet the Founder
Ryan Yamauchi
Ryan Yamauchi is a vehicle subscription expert, Automotive SaaS Developer, and Dealer Group Strategic Advisor who has spent over a decade building, operating, and scaling vehicle subscription programs. From his roots cultivating the country's first Direct to Consumer Vehicle Subscription business, he developed a specialized skill set and nurtured a vast network of industry professionals that enable him to support entities of all sizes, across multiple channels to enhance their enterprise through Vehicle Subscription. Using his 6 Pillars framework, he bridges the gap between Dealers, Institutional Lenders, Private Equity, Manufacturers, Insurers and Technology, Marketing and Consumers. From Operations to Strategic Planning, Software Development to designing Lending Facilities, Ryan is validated across the entire ecosystem of Vehicle Subscription and has guided over 1,000 vehicle deployments via subscription and counting.
Credentials
Co-founder, KEYVO the subscription industry's only dealer and lender underwriting platformExclusive US Licensing Partner Tomorrow's Journey / JRNYStructured institutional lending facility Westlake Financial / CULAFormer VP of Operations AutoSource HawaiiDirector of Strategic Planning, Carousel, LLC
Trusted by Industry Leaders
Professionals across automotive, finance, and mobility recognize VYCL's expertise.
“Ryan has a deep understanding of dealership operations and how subscription fits into the retail model.”
“Exceptional business leadership and professionalism. Ryan brings clarity to complex subscription strategy.”
“A true leader with outstanding business acumen in the mobility and subscription space.”
Or schedule a call directly.
30 minutes. No pitch deck required. Just a conversation about where subscription fits in your business.
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30-min intro with Ryan Yamauchi
Subscription Curious?
Whether you are a dealer group, lender, SaaS company or fleet operator, VYCL is here to demystify Vehicle Subscription and help you leverage it. Tell us who you are and where you want to go.
National Reach
Hawaii-based. Operating nationally.
From live programs in Hawaii to lending, SaaS, and dealer network deployments across the U.S. VYCL connects every stakeholder your subscription program needs.